We are Tracestory,
We believe that transparency is the way.

We believe in transparency as a way forward excellence. We dream of a more transparent world where, as consumers, we can confidently know what we are consuming. We believe what is done with pride and it is frankly showcased generates trust in customers. Through Tracestory, consumers can recognize the origin and various transformations of products throughout the value chain.

Our system structures and links information, which is safeguarded in such a way that it cannot be altered by any means. Tracestory is a way to reward those who engage in conscientious practices and expose those who use greenwashing or empty marketing tools. As more solutions like Tracestory are used across markets, more control and security consumers will have regarding what they choose to buy or not to buy.

Do you have any suggestions as a consumer? Please share your concerns with us.

Guide Values

Transparency

It is recognized that being true to oneself generates empathy, brings us closer to our interlocutors, and enables the development of a long-term trust-based relationship. We believe that being transparent in your product's business proposition builds trust with your customers and enhances the user experience.

Every individual in your organization who contributes daily to improving the quality of your product deserves a space that acknowledges their efforts. Likewise, all third parties who play a role in bringing the product to the end consumer also deserve recognition.

Step by Step

Implementing technology into production processes can only be done progressively and in stages. The long-term goal is for the entire value chain to demonstrate the contributions it has made to get the product to the end consumer. All this information will be safeguarded and cannot be modified, but it can be instantly shared and accessed. This will bring multiple benefits to all stakeholders in the chain and to the end consumer. We envision a more transparent world, and this is just the beginning.

Collaborativism

Understanding that many actors are involved in a value chain, it is of no use if only one link shares its data; it requires the involvement of all participating actors. To achieve this, we have designed a system that allows the sharing of the product's story among all chain participants, where each of them can express what they contribute to make that product unique.

We want to emphasize that this entire process can only be achieved if we all collaborate by providing relevant information. Let's consider that all actors in the chain proudly have something valuable to contribute.